Presenter Bios

Andrew incorporated Green Aviation International as a non-profit association last year in response to the lack of real direction in the aviation environment debate and effective project management of any actions. It's purpose is to be apolitical in the green debate and only focus on the evidence available, give an objective perspective, and provide professional management expertise in designing and implementing sustainable solutions for aviation.

Andrew has the unique perspective not as an environmental expert or lobbyist, but as a pragmatic aviation professional with more than 20 years of varied experience, including "hands-on", operations, financial and business planning, major project management. This gives him an insight frequently lacking in the aviation environment arena.

Now that GAIA has been launched it is working with an increasing number of like-minded corporations and individuals who have evidenced the real risks and issues caused by aviation pollution, and want to take the lead in implementing real workable solutions today, "turning aviation green" together. Rarely in this debate, GAIA recognises the economic importance of a successful and growing aviation industry, but on the modest condition of its environmental impact and costs being mitigated; after all "humans need to fly".

Carsten Friedrichsen is an economist with solid international experience in the transportation sector. He is currently Senior Director in Green Aviation International and has in this position focused on developing environment friendly solutions for Airlines. Previous to this position Carsten held a position as Assistant Director for IATA's market research unit. His unit was responsible for setting up workgroups, annual surveys and other extensive research programmes such as the Global Airline Performance and Surveys of Flights and Airlines worldwide. As part of its portfolio, he produced annual outlooks, in–depth understanding of the trends, image profiles and environmental effect on travel markets. Prior to his current position, Carsten worked as a senior management consultant in the field of business turnarounds and change management. His job consisted of developing and implementing restructuring strategies for a great number of large industries in several European countries. This experience allowed Carsten to have a close look at the workings of the main transportation sectors: airlines, railways, maritime. His expertise in these sectors was recognized by the European Commission, which would often call upon him for its Trans–European Networks projects.

Anthony Hobley is a banking lawyer based in London. Anthony specialises in climate change and clean energy law as well as UK, EU and international environmental law.

Prior to joining the practice, Anthony was General Counsel to the Climate Change Capital Carbon Fund and Director of Legal Policy for Climate Change Capital which he joined in September 1995. He is also currently the Chairman of London Climate Change Services (LCCS).

Anthony has played a key role in helping C4F to establish its key investment procedures and documentation. Prior to joining Anthony spent 13 years with major law firms specialising in UK and EU environmental law and more recently playing a key role in helping one of them to develop and build their leading climate change and clean energy practice group.

Anthony qualified as a solicitor of England & Wales in 1994. He has a first class honours degree in Chemistry and Physics and recently completed a Masters Degree in Environmental Law.

Anthony has been described as a leader in his field in four recent editions of the Chambers Guide to the Legal Profession in the UK.

Anthony has lectured and written widely on all subjects of environmental law, particularly in relation to contaminated land, renewable energy and emissions trading under the Kyoto Protocol and EU Emissions Trading Scheme. He was recently invited to speak in New Delhi by the European Commission on the investment in CDM in India and in Budapest at the British Embassy where he chaired the session jointly with Prince Andrew; in Tokyo by the Japanese power industry on both the UK and EU ETSs; in Ottawa at the annual meeting of the International Emissions Trading Association (IETA) and many other events. He has also appeared on UK television and radio speaking on climate change and has been quoted in the Economist, The Financial Times and the Wall Street Journal.

Christopher Surgenor has over 30 years’ experience in magazine, newsletter and book publishing. He was formerly editorial director and publisher of Air Transport Publications Ltd, a respected publisher of international magazines and directories for the aviation industry.

Captain Chris Schroeder is the newly appointed Head of Fuel Optimization and Environment in Qatar Airways. He joined Qatar Airways from IATA where he was the Head of Flight Operations and the Fuel Efficiency Program (Green Teams) for the past two years.

During his 20 years commercial flying career with the United Nations and major airlines in Asia and the Middle East he accumulated close to 13000 hours on aircraft such as the Boeing 747 and the Airbus A320, A330 and A340. He held several senior management and advisor positions throughout his career.

Capt. Schroeder holds several Masters Degrees in Aviation Science and Airline Management, an MBA and an IATA Diploma with Distinction in Operations Management. Currently he pursues his PhD in Management. He speaks fluent English, German, French as well as basic Russian and Arabic.

Kati Ihamäki, MSc (Econ.) was appointed by Finnair as Vice President, Sustainable Development on 1 February 2008. Ihamäki has previously acted as Alliance Director for OneWorld affairs and been a member of Finnair's Environmental Organisation. She has been with Finnair since 1992.

In her position, Ihamäki acts as the spokesperson for environmental affairs at Finnair Group. Her responsibilities include ensuring that Finnair's environmental goals in Group business activities are realised in such a way that Finnair can be among the leading airlines in environmental activities.

She is also responsible for the coordination of environmental strategy and emissions trade projects as well as for integrating environmental issues into Finnair's competitive strategy.

Martin Berg is a vice president and a carbon emissions originator at Merrill Lynch, a wholly-owned subsidiary of Bank of America.

Based in London, Martin is responsible for the bank’s global transaction in the flexible mechanisms of the Kyoto Protocol (CDM and JI) and in the voluntary carbon markets.

Martin has worked on climate change and the carbon markets for over 10 years. Prior to joining Merrill Lynch, he was a carbon finance specialist at RNK Capital LLC, a New York based hedge fund. Before his time at RNK Capital LLC, Martin worked at the climate change unit of the Organisation for Economic Co-operation and Development (OECD) in Paris and at conferences of the United Nations Framework Convention on Climate Change (UNFCCC) in Bonn, Lyon and The Hague.

Martin holds an MPA in International Energy Management and Policy from Columbia University and a M.A. in Political Sciences from the University of Bonn.

Patrick Murphy is Chairman of Aviation Performance Consultants - the aviation division of Performance Consultants International, Performance Consultants Ireland, Performance Consultants Switzerland, and Director of Cargo Mentoring Services Ltd.

Patrick has over thirty years’ experience in the airline industry, including Chairman of the Board of Ryanair - the low cost airline; and more recently as Director of Corporate Development with IATA, the International Air Transport Association. And at one time in his career Patrick was Managing Director of Irish Continental Group - a major Irish Shipping company providing ferry and container shipping services to and from Ireland.

Patrick advises and consults to a wide range of organizations in the aviation industry, and acts as Chairman and Moderator at air transport conferences across the world. In the past year he chaired a number of aviation conferences in 2006 including the Low Cost Airline Summits in Miami, London and Mumbai.

Qualified in Economics, Business Administration and Environmental Economics, Ana is a Principal Consultant in ENTEC UK, focusing on climate change policies, in particular the European Union Emissions Trading Scheme and the Kyoto Protocol flexible mechanisms.

She has been project manager for the development of the Monitoring, Reporting and Verification guidelines for aviation under the EU ETS, for the European Commission and has provided support to airlines to get them ready for compliance. Other key experiences include feasibility studies and technical development of Clean Development Mechanism projects for CDM developers and utilities; analysis of the economic impact and industry strategy in relation to the EU ETS for the Spanish glass and ceramics industry associations; Creation of a network for the improvement of Monitoring, Reporting and Verification of GHG emissions among European Union SMEs; review of the EU ETS for the UK National Audit Office; Energy Efficiency and Climate Change Plan for a company in the financial sector; and Madrid Municipal Council strategy for climate change and the rational use of energy for Madrid's Local Authority.

Peter has a wide range of consulting experience across the aviation business, dealing with airlines, airports, cargo operators, travel agency, manufacturers, suppliers and finance interests. His expertise spans strategic and economic studies, industry forecasting and market analysis, new product research and a wide range of traffic, capacity, revenue and cost analyses. Before joining Ascend in 2003, Peter was Chief Economist and Director, Research Consultancy, for the International Air Transport Association (IATA), where he developed IATA's Aviation Information & Research (AIR) department into a leading global commercial supplier of air transport information and research.

Peter is a regular media commentator on the aviation industry and the impact of new market developments.

Key 2008–2009 media appearances:

BBC Radio 4 Today Programme – discussing the break-up of British Airports Authority
BBC Radio 4 File on Four – discussing aviation in South East England and the performance of London Heathrow
ITN News at Six – discussing price fixing by BA and Virgin and an appearance later in the year about the monopoly of BAA
BBC Breakfast – interview about the tie–up between British Airways and American Airlines
Bloomberg – Heathrow and the BA
Worth Magazine (USA): Future of US aviation
Business Week: US airline consolidation
Hindu Times / Wall Street Journal: fleet planning
ITN News at Six: BA, Virgin and price fixing
Bloomberg: the future of the low cost long haul business model
Dow Jones Market Watch: BA, AA and Continental
Reuters: the future of Alitalia
BBC Six o'clock News: British Airway's financial results
The Times: Ethiad's aircraft order
BBC Radio 4 and Radio 5 Live: Boeing
BBC World: BA and Iberia
Financial Times: British Airports Authority (BAA)
Financial Times: Chinese airports
International Herald Tribune: state of the industry

Gary is responsible for producing bespoke market analysis and detailed market commentaries at Ascend. Gary also plays a leading advisory role in the field of aviation and the environment and business aviation. Gary joined Ascend from Penna Consulting, where he was a member of the Senior Directors Unit. Gary's previous roles include posts at UBS Investment Bank and American Airlines. Gary holds an MA in Business Administration from the University of Miami and a BSc in Aeronautics & Astronautics, and a BSc in Music from the Massachusetts Institute of Technology.

Key 2008–2009 media appearances:

The Guardian: for sale, corporate jet, one careless owner
The Hindu: corporate aviation
CEO Middle East: business aviation
Airfinance Journal: premium travel plummets
FlyCorporate: state of the industry video interview

Barry has over 25 years experience in aviation risk management and consulting. He worked for over 20 years in the Lloyd's insurance market as an aviation specialist placing insurance programmes on behalf of airlines, aircraft lessors, financial institutions and OEMs including Airbus Industrie, ATR, Bombardier and Rolls–Royce.

Previous to working with Ecometrica he was a director of HSBC where he was responsible for a team providing specialist IT based risk management solutions for the Group's portfolio of over 300 financed and leased aircraft.

Since 2008 Barry has assisted aircraft lessors, bankers and lawyers understand the impacts of climate change, including how the EU ETS will affect their business. He recently presented a paper on "Quantifying Financiers' Risks in the Event of an Airline Default under the EU ETS" at the Annual Geneva International Aviation Forum.

Frédéric Falise is heading the Environment Division for SITA. As an organization founded by the Airline Industry to build common IT and telecommunication solutions to support the Air Transport Industry SITA has a significant community role to play to help the airlines to cope with the environmental regulation. Strong with more than a 25 years International experience in the IT industry, a Master in Computer Science complemented with Electrical Engineering and Energy production Frédéric has focused the last years in using IT to support the environment.

Dr. Mark Watson works for Cathay Pacific Airways in Hong Kong as the airline's Manager Environmental Affairs. Having previously been Head of Environmental Affairs at the Society of British Aerospace Companies (SBAC) where he led the association's activities within the UK Sustainable Aviation initiative working with major airlines, aerospace manufacturers, airports and air navigation services providers, Mark returned to Asia in 2008 to work in a front–line role addressing the key challenges of aviation and climate change for one of the world's leading airlines.

At Cathay Pacific he works on a wide range of strategy and policy–related initiatives aimed at reducing the airline's emissions, both on the ground and in the air, including long term technology acquisition and deployment and, as part of the Aviation Global Deal (AGD) group, seeking a global approach to aviation emissions as part of a post–Kyoto framework at this year's UNFCCC climate change negotiations in Copenhagen. Mark also leads Cathay Pacific's work on sustainability and taking forward key initiatives to drive the company's CSR agenda.

Prior to joining Cathay Pacific, Mark held a number of international consulting and government posts, including 4 years as a sustainability advisor to the Chinese government leading the policy and institutional development components of the UK government funded Yunnan Environmental Development Programme, based in Kunming, PRC. He has also acted as an adviser on environmental and social development programmes to governments and international donor agencies such as the UN and development banks in Ghana, the Philippines, Russia, the Caribbean and Latin America.

He was also Adviser on Sustainable Tourism at the UK Department for Culture, Media and Sport with responsibility for developing the government's sustainable tourism strategy in the late 1990s. Mark was also Director of the UK's SIGMA Project, founded by Forum for the Future, which pioneered the concept of integrated sustainability management systems, working alongside corporate partners such as British Airways, Co–Operative Bank, BAA, General Motors, KPMG, Carillion and Marks & Spencer.

In his spare time, Mark enjoys travel and is a keen tennis player as a member of the Queen's Club in London and plays for the Hong Kong Cricket Club's 'A' tennis team.

Annela Anger-Kraavi is based at the Cambridge Centre for Climate Change Mitigation Research (4CMR), University of Cambridge and works on Energy-Environment-Economy modeling. Ms. Anger-Kraavi completed recently a research project that studied the possible impacts on the aviation industry and general economic activity of including the aviation sector in the European Union Emissions Trading Scheme. Her area of expertise includes emissions trading in the aviation industry and climate change mitigation policies (emissions trading and carbon taxes). She teaches statistics and econometrics to Masters students in the Department of Land Economy and is an associate of the Higher Education Academy. Prior, Ms. Anger-Kraavi was the managing director and a consultant on environmental regulation at Kraavi & Partners, a law firm. She holds a BSc in economics from the Tallinn University of Technology, MPhil in Environmental Policy form the University of Cambridge and is about to complete a PhD on aviation and emissions trading at the University of Cambridge.

Helge Hafstad is the manager for environmental affair for SAS Scandinavian Airlines Norway (SAS Norway).

Helge joined civil aviation after seven years in the Royal Norwegian Air Force when he joined the Navigation Office in Braathens S.A.F.E in 1987. After graduating from the Sheffield School of Aeronautics as a flight dispatcher he held positions as dispatcher, coordinator and later as Head of Section Flight Dispatch before joining the VP Flight Operations staff as Manager Flight Support. Helge worked with flight planning, performance engineering and procedures varying from dispatch training to drift-down and oxygen requirements in addition to writing for operations manuals. Helge is an Associate Fellow of the Royal Institute of Navigation and a Member of the Royal Aeronautical Society and of The Norwegian Society of Engineers and Technologists.

Helge got involved in environmental affairs in the late 1990ies and assisted with the company yearly report for a few years, than taking over responsibility for the flight operations part of the report. As Manager Flight Support and Environment for SAS Braathens after the merger with the Norwegian part of SAS Helge became responsible for the yearly report and for coordinating activities in Norway with the SAS Group environmental staff. The environmental management position for SAS Norway was made full time in 2007.

He, his wife Vibeke and their two boys Martin (8) and Haakon (5) lives in Oslo, Norway. Believing in an active life Helge holds a costal mariner's license and is happy captaining sailing ships from the late 1800s to early 1900s for cruises on the Oslo Fjord.

Professor Peter Morrell graduated in economics from Cambridge University and subsequently gained a Masters in air transportation from the Massachusetts Institute of Technology, where he worked on NASA sponsored research into airline forecasting and profitability. He has a doctorate in airline capital productivity from Cranfield University. He initially worked with merchant bank, Lazard Brothers, in the City, before joining the Association of European Airlines in Brussels as an economist in 1971. He worked as an air transport consultant from 1978 to 1991, initially with Alistair Tucker Associates and subsequently independently.

He is a former head of the Department of Air Transport at the College of Aeronautics at Cranfield University, where he is a Reader and specialises in air transport economics and finance. He is the Department’s Director of Research, is the European Editor for the Journal of Air Transport Management, on the editorial board of Tourism Economics, and an aviation adviser to the World Economic Forum on environmental matters.

He is the author of the textbook Airline Finance (the third edition of which was published in 2007), and has written many articles for both academic and industry journals.

Jeroen Kruijd leads PwC's EU ETS global verification services in the aviation industry. Since 2005, Jeroen has been supporting the European Commission on EU ETS, mainly on monitoring, reporting, verification and compliance. For example, he drafted the verification section of the EU ETS monitoring and reporting guidelines (2007), reviewed the implementation of the monitoring, reporting, verification and compliance processes in the 27 Member States of the EU, is preparing for a training network on the EU ETS in the EU and develops EU ETS reporting standards (incl aviation).

Jeroen is responsible for the Monitoring Plan Guidance (for the Dutch emissions authority with the UK Environmental Agency) and works with the German Agency on exemplar monitoring plans. Currently he leads (trial) verifications for aircraft operators to ensure verifiable monitoring plans and adequate and cost efficient implementation.